Monday 19 July 2010

CTRL/PRT.

Control | Print is a research project initiated by The Royal College of Art, exploring relationships in print between human intervention and digital automation. I discovered a piece about it in an old edition of Baseline, not only was I drawn to the content of the piece (it has some interesting reference points relating to my dissertation topic) but the art direction was beautiful.



"How we weave human intention into the predetermined language of digital tools is key to the way they are perceived as an influence on our creative landscape. From the perspective of the artist, photographer or designer adjusting to the digital environment has not simple been a matter of replacing old tools for new, it has required a significant change to the way individuals evolve their work.

For example, the ability to print, evaluate and print again allows the individual to enjoy a 'craftsman-like' awareness of the print-making process. ... For many artists, the continual ebb and flow of this digital and analogue relationship is a fundamental part of the working process. ... The distance between the virtual and the actual is only eradicated at the point where it all meets back in the analogue world of in on paper. It is an important moment when we decide to translate digital information into an analogue form as this is precisely when the significance of our actions become fixed. It seems that despite the fact that it is a virtual world in which much of this work is generated it is the desire to hold the finished creation in our hands or hang it on the wall that ensures ink and paper retains a key status."


Words: Russell Warren-Fisher, Baseline.

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